I work out what software your business needs, then build it.

Sometimes that's a portal your partners can run themselves instead of phoning you. Sometimes it's replacing a process three people maintain by hand. Sometimes the honest answer is that you don't need software at all, and I'll tell you that too.

Twenty-five years of product leadership sits behind it — Yahoo! when it was the front page of the internet, a few startups, one company I ran, and most recently clinical training systems used in teaching hospitals. Much of that in places where being wrong has consequences: patient training, payments, child safety.

I stay on long enough that what I build runs without me. Some clients keep me anyway.